Thursday, June 2, 2016

Discussion n. 4: AMAZON, HACHETTE and stereotypes. Due June 6

First, google AMAZON + HACHETTE and familiarize yourself with the terms of the business dispute.

Then, analyze this cartoon. It was published in the weekly The New Yorker LINK (to my money the best written weekly in the U.S,) a very liberal, very NY publication.

COMMENT:  Who do you think was offended by this cartoon? Do they have a case?
 
Did the New Yorker blew it?
 


22 comments:

  1. Amazon are the ones to be offended in this picture. The 3 men are symbolizing a type of Mafia group with the boss and his two body guards with him.

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    1. Do you think Hachette should have challenged amazon?

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    2. For delaying their shipments? Oh yeah sure.

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  2. In this picture Amazon are the ones being offended because of the way they are being represented. Those three men look like bullies or some type of gang ready to fix things the hard way with Hachette. The way the two large men are ready to fight and have their fists ready as if they were going to punch someone.The New Yorker made Amazon look like they're the bad ones in the whole dispute which in fact is true I think.

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    1. The imagery is as whole is negative and stereotypical. However when you said that you thought the message was true, I realized I felt the same way. Is it wrong to use Italianish mobster imagery if it accurately conveys the themes of the events? As I mentioned in my post, it could have been a more diverse mobster crowd.

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  3. I think amazon are the ones being offended in this cartoon. I also think amazon is a corporate giant that needs to be offended and Hachette has a case in doing so. I am not against big buisness but I think to keep any large business in check people or other businesses must challenge each other.

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    1. What about the imagery used to convey Hachette? I saw a very small and frail attendee, meekly comm-ing Amazon's arrival. Shouldn't Hachette feel a little offended by their portrayal as well?

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    3. Hachette should be offended too because it shows them either being slow or too calm. A character that does not understand what their “allies” are really doing.

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  4. I think amazon are the ones being offended in this cartoon because they are being represented as "mobsters" in this cartoon so it's almost saying that is what they are like and/or have some traits of them. I think they do have a case because it is like what are you really inferring to the public ? And even if it is true, they did not have to display like that. I think the New Yorker blew it because now they have like this stereotype image that people might get offended by.

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  5. I think Amazon are definitely the ones being offended in this cartoon, as well as Italian Americans and immigrants, because of the stereotype they are using them to depict Amazon as Mafia gangsters. I think they have a case because this is bordering on defamation.

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    1. Defamation was the word I was trying to remember thank you. Yes, I agree ass you stated it's a defamation of character and I believe to the Italian Americans as well.

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  6. The cartoonist is trying to take a shot at Amazon in an offensive way. He's presenting them as greasy bullies, looking like members of the Mafia. As far as "having a case," the people from Amazon are not named and so they could be anyone in the company. It uses prejudiced imagery but there's likely nothing that they could do over this comic.

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  7. At least in the eyes of the artist, Amazon was meant to be offended. However, a corporation as large as Amazon knows what it's doing. They are, bullying other companies and currently are on the verge of achieving a monopoly-esque status in the world. Amazon is a huge force to be reckoned with and are Mobster-like in that respect. If anyone was offended or should be offended it would be Italian americans, and people who are tired of racist imagery. I think the NY kinda blew it. They could have had Italian mobsters, Asian Mobsters, Russian Mobsters, Irish Mobsters, and all the other types of mobsters together. A nicer, more inclusive image of Amazon's mobster like behavior.

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  8. This cartoon makes it seem as though Amazon has no better means of doing business, and other than that, it also depicts a negative view of Italian Americans as they're going for the stereotypical mafia gangster look (with the guy who's got his fist ready especially). I am surprised this cartoon was seen in the New Yorker, they definitely did blow it.

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  9. Oh this cartoon is hilarious. They are trying to offend Amazon. In reality Amazon in this situation are the sneaky culprits behind their (Hachette) downfall. Therefore they paint Amazon as a dark mysterious character infiltrating their organization, as if Amazon was specifically waiting withthe bodyguards (the lawyers) to attack their organization. I believe the New Yorker did an amazing job. The publication allowed people to see inside how different parties viewed each other.

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    1. This cartoon is very humorous and has ways of telling a story without making it obvious. As I mentioned in my blog Amazon are the bigger people in the end who may get less out of the deal but are better. The way you described Amazon as dark and mysterious really gives a visual affect of the Amazon.

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    2. I wouldn't say the New Yorker did an amazing job with this cartoon. I think they blew it because the cartoon isn't portraying Amazon as being any type of mob, but specifically the Italian mob. The physical characteristics of the men in the picture clearly represent Italians.

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  10. The one's being targeted and offended in this cartoon are the Amazon. The Amazon are probably falsely and rudely represented. The way the cartoon portrays Amazon as a group of bullies who want to handle business their own way. From the article issues between Amazon and Machete were resolves yet Amazon got less out of the deal but still are more in control in the end.

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  11. Oh this cartoon is hilarious. They are trying to offend Amazon. In reality Amazon in this situation are the sneaky culprits behind their (Hachette) downfall. Therefore they paint Amazon as a dark mysterious character infiltrating their organization, as if Amazon was specifically waiting withthe bodyguards (the lawyers) to attack their organization. I believe the New Yorker did an amazing job. The publication allowed people to see inside how different parties viewed each other.

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  12. The cartoon refers to Amazon taking offense. It was a slight jab with the three men dressed in mafia clothing (jogging suit, shades) as a way to intimidate Mr. Hachette. The muscle has arrived it seems in an effort to shakedown the opposition. Amazon seems to be bullying their way into getting the business to see things their way.
    While it may be humorous, they chose a specific group to represent the mobsters. I see Italians being portrayed here based of the misconception they have in society. The stereotypical chain, jacket over the shoulder look makes it obvious and the New Yorker may have offended Italian Americans with this picture.

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  13. It looks as though Amazon is being targeted and offended in this cartoon. They are trying to portray Amazon as threatening and scary. One of the guys has his hands in the form of a fist ready to fight.

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